In a nutshell, culture can be defined as how we do what we do. People are always surprised by the way people in a group interact, or show ongoing animosity towards another person. Or why someone is always able to deliver on time, and others not. Or why some places encourage a sense of well-being and performance, and others cause nothing but frustration.

The 'culture' product group deals with...

  • understanding how culture is formed
  • dealing with image, based on cultural aspects
  • specific recommendations for carrying out projects in an international environment


Everything works with culture! Culture is always present! Culture can be channeled!